January 4 2015

Launch Your New Business in 2016

When Victor Cho was appointed as CEO of Evite, his goal was to redefine the brand and the party planning space by, "...delivering products and services that make special events truly effortless for [their] customers." In speaking with him about a creative business photo that would reflect that spirit, I thought what better way to showcase Victor than by capturing the anticipation just moments before he was about to launch his new services to the Evite community in spectacular fashion! The result was both a fun and creative exercise in thinking through what image captures the spirit of one's business goals and to create a buzz within your community by sharing imagery that shows what you are all about. What's your new business look for 2016?

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